BRANDING PROJECT (Firetrap)

I were given a two week project to pick a certain brand that I was interested in/ liked to see. From this I was asked to collect Brand merchandise, packaging, Web pages, bags, tags.....you name it! I had to store my collection and examine what was great about it and how the brand operates- in terms of audience targeting. Obviously....I picked Firetrap, its Stylish, Creative and Edgy.